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First Choice University is the official training program for new and experienced brokers at First Choice Business Brokers. Our comprehensive learning platform—powered by TrainerCentral—combines self-paced on-demand lessons, hands-on assignments, and 7 days of live review webinars to help you build the knowledge and confidence needed to succeed as a business broker.

Through this program, you will gain the skills and tools necessary to:

• Understand the foundations of business brokerage.

• Confidently secure and manage new listings.

• Accurately value businesses using proven methods.

• Market listings effectively using digital tools and social media.

• Work with buyers and sellers through every step of the transaction process.

• Master the forms, systems, and processes that keep deals moving smoothly.

Training Format

On-Demand Lessons

Learn at your own pace with step-by-step video modules and instructional resources.

Assignments & Forms

Apply your learning through practical exercises using real First Choice forms, contracts, and tools.

Live Review Webinars

Join trainers and peers for 7 days of interactive sessions to review key topics, role-play real scenarios, and ask questions in real time.

What You’ll Learn

Your training will cover the full lifecycle of a business brokerage transaction, including:

Business Brokerage Basics

Introduction to First Choice Business Brokers, scheduling listing appointments, and marketing for listings.

Marketing & Tools

Canva tutorials, social media strategies, and listing kit reviews.

Working with Sellers

From confidentiality agreements and financials, to valuations, forms, and listing agreements.

Working with Buyers

Buyer NDAs, purchase methods, offer presentation, due diligence, and closing.

Systems & Processes

Using Zoho CRM, Zoho Sign, and other First Choice tools.

Professional Development

Goal setting, planning for success, and adapting to industry trends.

Why Enroll?

By completing First Choice University, you’ll be fully equipped with the practical knowledge, forms, and strategies used daily by top-performing brokers across the country. This is not just theory—it’s real-world training designed to accelerate your growth and set you up for long-term success.

Enroll today and take the first step toward becoming a confident, knowledgeable, and successful business broker!

Continuing Education & Resource Hub

Graduating from First Choice University is only the beginning. As part of your ongoing growth, you’ll gain exclusive access to our library of recorded webinars, brainstorming sessions, and franchisee calls. These resources are designed to keep you up to date, sharpen your skills, and provide fresh ideas you can apply in your business every day.

Brainstorming Webinars

Access our archive of past role-play sessions, strategy workshops, and market discussions.

Franchisee & Owner Calls

Stay connected with the latest updates, best practices, and success stories from across the First Choice network.

Special Topic Trainings

Learn from subject-matter experts on marketing, negotiation, systems, and industry trends.

Ongoing Content Library

Explore forms, guides, and tutorials whenever you need them.

Lifelong Learning at Your Fingertips

We know the business brokerage industry never stands still—and neither should your training. That’s why your enrollment in First Choice University also connects you to a growing library of continuing education content. Whether you want to revisit the basics or dive into advanced strategies, you’ll have 24/7 access to everything you need to stay competitive.

Community & Collaboration

Learning doesn’t stop after graduation. Through our live webinars and recorded sessions, you’ll be part of an ongoing community of brokers and owners who share ideas, solve challenges, and celebrate wins. First Choice University is your gateway to staying connected and supported throughout your business brokerage career.